The platform
One system, two surfaces, one shared foundation.
TrainersHQ is where your business works. AlphaSerena is where your coaching lands. Underneath both is the layer that keeps the content, the organization and the business connected.
What the platform is for
Four jobs, one platform.
Operate
Your organization is the account. Trainers, clients and coaching records belong to the business, not to whichever phone they were created on.
Coach
Programs, workouts and nutrition are built in one workspace, from a library that already has content in it on day one.
Deliver
What the coach builds arrives in the member's app. No export, no re-entry, no screenshot in a chat thread.
Grow
Subscriptions and member payments run on the same platform, so the commercial side of the operation stays attached to the coaching.
TrainersHQ
Where the business is run and the coaching is built.
Used by owners, admins, trainers and coaches. It holds the roster, the programming, the nutrition and the record of what has been delivered.
Arjun R
12 Week Strength · Wk 4
Meera S
Fat Loss · Phase 2
Client C
Unassigned
AlphaSerena
Where your coaching reaches the person it was built for.
The member app is not a separate product your clients have to be talked into. It is the delivery end of the same system — the session to run, the plan to follow, the progress they can see.
- Today's assigned session, ready to run
- Your demonstrations and coaching cues on each movement
- The nutrition plan in the same place as the training
- Sets recorded as they train
- Their own consistency, week by week
Today · Week 4
Push Day
The member app
Download the AlphaSerena app.
Your coaching doesn't stop when the session ends. Give members a dedicated place to follow workouts, nutrition and progress.
How it works
One client, from joining to their next check-in.
Seven steps, no handoffs between systems. This is the whole loop the platform is built around.
A client joins your organization
They are added in TrainersHQ and attached to the trainer who will coach them.
A program is built or reused
Assembled from the shared library, your organization's own movements, or both together.
Nutrition is attached
Meals are prescribed alongside the training, as part of the same coaching, from the shared and your own food items.
The coaching is assigned
The program and plan are attached to that specific client.
It appears in AlphaSerena
The member opens the app and today's session is already there, with your demonstrations and cues.
The session is completed and logged
Sets are recorded as they train, so the history reflects the training that actually happened.
The record returns to the coach
Completion and logged work appear in TrainersHQ, ready for the next check-in.
The shared layer
What both surfaces stand on.
Global + Yours
A shared exercise and food library so nobody starts from an empty page, plus your organization's own versions — your videos, your instructions, your coaching cues. Adding yours never replaces the shared one.
Organization structure
Trainers, clients and coaching records live inside your business account, so they stay with the business as the team changes.
Business infrastructure
Your subscription to TrainersArena and the payments your members make to you are recorded separately and kept clearly distinct.
See the whole loop on a live call.
We’ll run it end to end, using your kind of coaching.