Pricing
Plans scale with the way you coach.
Every plan includes the whole platform. What changes is operating capacity — your trainer team, client base, program library and organization content.
Scope
Four operating shapes, one platform.
Coaching businesses do not scale in features, they scale in volume. Find the shape that matches how you run today — the exact plan, its capacity and its price are confirmed on your demo.
One trainer
Independent
For an independent trainer putting a real system under the coaching for the first time.
- You are the only coach, and the only admin
- A client list you can hold in your head — but shouldn't have to
- Programs and nutrition plans built once and reused
- Your members get the AlphaSerena app, same as everyone else
An established coach
Growing
For a coach whose client base has outgrown memory, chat threads and a spreadsheet.
- More clients than you can track informally
- A program library worth reusing rather than rebuilding
- Nutrition delivered alongside training, not as a side document
- Progress you can look at before a check-in instead of during it
Studios and trainer teams
Team
For a studio or a team where more than one coach carries clients and the method has to be reproducible.
- Several trainers, each with their own clients
- Clients that belong to the business, not to a trainer's phone
- A shared exercise and food library the whole team builds on
- One place to see who is coaching whom, and on what
Gyms and larger operations
Organization
For a gym or a larger operation running coaching as one connected system across a bigger team.
- A trainer team that changes over time without losing records
- A large active client base under one organization
- Member payments recorded and settled to the business
- Commercial terms matched to how the operation actually runs
What changes
Five things scale with your plan.
These are the capacities the platform actually enforces. There is no sixth axis hidden in the small print.
The exact figures are set per plan and confirmed on your demo, where we can size them against your real client list rather than guess. We would rather quote you accurately than publish a number that does not fit your business.
Trainer seats
How many coaches can sign in and carry their own clients under your organization. One owner account runs the business; trainer seats are what scale.
Client capacity
How many active clients your organization holds. This is usually the number that decides which plan fits.
Workout programs
How many programs you keep in your library, ready to assign rather than rebuild.
Nutrition plans
How many diet plans you build and keep alongside the training.
Organization exercises
How many of your own movements, videos and coaching cues you add on top of the shared TrainersArena library. The shared library itself is always there.
What doesn't change
The whole platform is on every plan.
We do not hold the product back to sell it again later. A smaller plan is a smaller operation, not a lesser TrainersArena.
- TrainersHQ — the full coaching and business workspace
- AlphaSerena — the member app your clients train in
- The shared TrainersArena exercise library, plus your own
- The shared food database, plus your own
- Workout programming and assignment
- Nutrition planning delivered in the member app
- Client progress and completed-session history
- Member payment records settled to your business
How billing works
The commercial mechanics, stated plainly.
Monthly or yearly
The same plan is sold on either term. Yearly is the lower effective rate; monthly keeps the commitment short while you are deciding.
Changing plan adds time, it doesn't reset it
Moving to a different plan extends from your current expiry rather than starting the clock again, and the new capacity applies from activation.
Your members' payments are yours
Payments your members make to your business are recorded against your organization and settled to you. They are never mixed into your TrainersArena subscription.
Capacity is enforced, not estimated
The limits on your plan are the limits the platform applies. You will not find out at renewal that the number meant something else.
What you are actually buying into
One connected ecosystem
TrainersHQ and AlphaSerena are two halves of the same platform, not two products bolted together. What a coach assigns is what the member opens.
Your content stays yours
Exercises, foods and programs your organization creates belong to your organization. Adding your own version never overwrites the shared one, and never leaks into anyone else's library.
A shared library you start from
The TrainersArena exercise and food libraries are there from day one, so nobody begins with an empty database — your own additions sit on top of them.
Money is handled on the server
Subscription and member payment processing is carried out and recorded server-side, not decided by the app on a phone. Records of what was charged live with your organization.
Members get their own experience
Clients use AlphaSerena, which shows them their training and their nutrition. They never see your workspace, your other clients or your business data.
Get the number that applies to your business.
Tell us your team size and roughly how many clients you carry. We will show you the platform and the plan that fits, with the commercial terms attached.